Rainbow Wool is breaking new ground in the fashion industry with the launch of the world’s first collection made from the wool of gay rams. This pioneering project, based in North Rhine-Westphalia, Germany, celebrates LGBTQIA+ pride and visibility while boldly opposing the ongoing oppression faced by queer individuals globally.

The identity of Rainbow Wool is deeply rooted in the symbolism of the flock, representing unity, diversity, and resilience. By centering the concept around a herd of gay sheep, we highlight the strength found in community and the beauty of embracing our differences.

Our visual elements embody this spirit – playful yet striking, echoing the natural harmony of the flock while making a bold statement for LGBTQIA+ rights. We’ve crafted a vibrant and inclusive aesthetic that combines soft, organic textures with bright, unapologetic colors.

Project made in collaboration with: Serviceplan Group

Campaign Video & Photos Credits: Schäferei Stücke, LSVD+, Serviceplan Group, Peoplegrapher, Supreme music