For IED’s student welcome pack, we designed a bag from scratch, coinciding with the school’s 60th anniversary.

The design takes inspiration from classic utility bags, with a focus on how students actually use them. Large enough to carry books, sketchbooks and materials, with an external pocket for tools and straps that can also hold drawing tubes and other oversized items.

Bold typography, different colour combinations and a large 60 on the back mark the anniversary.

Every detail was custom-designed, and the bags were produced entirely in Poblenou, Barcelona.