Barcelona is renowned for its vibrant social and cultural scene, but most projects tend to focus on singular propositions or specific audiences. The team at Casa Montjuïc is introducing an “unconventional cultural offering” — a venue where people of all ages and with varied interest can feel at home.

Situated at the heart of Poble Sec, on Montjuic, this modernist space is a visual delight, boasting three distinct areas: a multi-purpose theatre capable of hosting cinema screenings, plays, and intimate concerts; a music venue; and a restaurant featuring a seasonal menu and exquisite wines.

We have matched this “unconventional culture” energy with references reminiscent of dynamic billboards seen in 19th century cinemas and music venues, where their content is in a perpetual state of change. The outcome is a highly animated branding experience that lives through both physical and digital touchpoints. The vibrant colour palette serves as the finishing touch, elevating the visual language, propelling it into the 21st century, and ensuring its unmissable presence as you walk by the venue.