Designing a book is always a challenge, especially when it involves showcasing the work of so many creatives in the advertising world we admire.

Under the concept of “irreplaceable,” c de c set out to demonstrate that in an era where AI seems to dominate everything, it’s the human touch that truly defines creativity. This powerful idea had to be paired with another significant milestone: the 25th anniversary of c de c, marking their silver jubilee.

The result is a product book that not only captures the essence of creativity but also showcases the best advertisements from the past year. With a scratch-off silver design symbolizing this important celebration, each book offers a unique experience, making every copy truly irreplaceable. No two books are alike—each one is a testament to originality, captivating and extraordinary, just like the creatives it honors.