Barcelona Gallery Weekend, a new annual event launched in 2015 by Art Barcelona, brought together 40 art venues to present an unrivaled schedule. Four days of exhibitions, art interventions and activities have already made it an important date in the city’s contemporary art calendar. Hey created the identity for the inaugural edition of BGW.

We were looking to convey the concept that the event was physically drawing people inside the different art spaces in the city.

We designed a flexible system of rectangles which depicts empty spaces in three dimensions. In keeping with the nature of the event it mixes the time-honoured with the up-and-coming, the traditional with the radical. The colour code – two classic and two modern – also continues this idea.