Our mission evolved as an artistic exploration, aiming to develop a visual language that aligns with the effervescent spirit of Argentinian street culture. We undertook a creative exploration, through a narrative inspired by the genuine art of crafting. This narrative, intricately interwoven into ASA’s essence, speaks volumes about the cultural richness and artisanal heritage.
Guided by authenticity, the logo was meticulously designed, focusing on the artistry of handmade craftsmanship. Each stroke in our logo serves as a testament to the hands that meticulously shaped it.

ASA goes beyond the realm of street food; it transforms into a dynamic canvas, where design breathes life into every detail, becoming the pulsating essence that animates the entire experience.