one to
one.

People started asking. So I started saying yes.

They come from designers running a studio of their own, at a point on the road full of doubts: how to sell, how to talk about the work, whether they have a style, whether it matters if they don’t, how to lead a team without a manual, how to have the conversations nobody teaches you to have.

I have a coach myself, and she is not a designer. That is useful in some ways and limited in others, because I still have to explain my world before we can work on it. This is the other thing: an hour with someone who has been inside your world for nineteen years and has already made most of the expensive mistakes.

There is a process behind it. I use what my own coach taught me, and I run it through my own experience, as a designer and as the person who has to keep the business running.

• Pricing, and what to do the moment a client says it is too much.
• Selling, and how to talk about your work without becoming someone else.
• Whether you have a style, and whether it matters if you don’t.
• Saying no, and what it costs you when you don’t.
• Hiring your first people, and becoming the person they work for.
• Leading, and the soft skills nobody teaches a designer.
• Which work goes in the portfolio, and which work you quietly leave out.
• Visibility, talks, awards, social, what actually brings work in.
• The business underneath the studio, margins, dry months, growth you didn’t ask for.
• What to do when you have lost interest in your own studio.

• 60 minutesVideo call, one to one.
• English or SpanishWhichever you think faster in.
• One session at a timeNo packages. Book another when you need it.
• Send your questions firstSo we don’t spend the hour warming up.
• FeeShared when you get in touch.

Verónica Fuerte, founder and creative directress of Hey.

I started Hey in Barcelona in 2007 and still lead it, now with a team of six in Poblenou. Our work sits with Google, Lufthansa, PayPal, Uniqlo and a long list of smaller clients who mattered just as much. Creative Boom ranked us fourth in their list of the most admired creative studios of 2026.

I am a member of AGI and I sit on Canva’s Design Advisory Board.