Wallapop | Campaign 2019

If you don’t use it, sell it!

Wallapop is an app where you can find everything at any time and easily.

Wallapop commissioned us to carry out his first big outdoor campaign located in 3 cities, Madrid, Valencia and Sevilla.

The campaign had several challenges, create a versatile and functional graphic language that can fit in several formats, reach all kinds of public and expand the top of mind of the brand.

We focused on the Wallapop world concept: Find everything at any time and easily.

We create a world of colourful overlapped objects with a organic approach that make it more human.

With this versatile graphic system we were able to create multiple unique pattern for each campaign application.