Tantrum | Rebranding

Design work for a Toronto-based post-production animation and vfx house. Tantrum Studio was born when Topix Fx and Tantrum merged to join forces and stand out in the competitive animation sector.

The ultimate objective was to build a solid visual base so the brand could have a defined path for the future. Taking the flippant meaning of their name as starting point, we came up with an identity where the logotype intervention becomes the main communication resource for the brand materials.

The scrawls, looking like they were the result of an explosive tantrum, are the studio’s main visual identification. They are used for numerous communication and branding elements from the website and stationery to video.