Jérôme de Gerlache | Have a Great Day Films

Jérôme de Gerlache is the French filmmaker behind this production company which makes documentaries and feature films. A man with a taste for professional risk-taking with a very special and distinct way of making short films, advertisements and TV comedies.

 

His work’s own personality needed to be reflected in the identity of a brand which has a very clear message: positivity. The brief was looking towards the future but also placed great value on experience, where things come from and the influences of a lifetime.

 

This, along with a brand name with lots of different letters, led us to base the identity on a typography which captured the essence of the cinema of old and the origins of movie storytelling.

The logo plays with the arrangement of the words which echoes the classic cinema marquees.