Jérôme de Gerlache is the French filmmaker behind this production company which makes documentaries and feature films. A man with a taste for professional risk-taking with a very special and distinct way of making short films, advertisements and TV comedies.
His work’s own personality needed to be reflected in the identity of a brand which has a very clear message: positivity. The brief was looking towards the future but also placed great value on experience, where things come from and the influences of a lifetime.
This, along with a brand name with lots of different letters, led us to base the identity on a typography which captured the essence of the cinema of old and the origins of movie storytelling.