Caravelle | Beer Labeling

Caravelle, based in the Raval neighbourhood of central Barcelona, is a restaurant that caters for a wide range of modern tastes: dining, brunch, smokehouse, specialty coffees and, their latest addition, nano brewery.

 

At the end of 2017 they were looking to expand the branding of their craft beer which they brew on-site. The aim was to create a visual branding and concept system: a single generic label, with clear Caravelle branding, that could be used for each different label in the planned range of six beers.

 

For the whole project we created different labels that share the same revitalised branding. A landscape series of gradient layers with different colour palettes that recreate the seasons and part of the day lights, making a connection between the different ingredients and flavours of their beers.