Young Guns | Campaign

The One Club For Creativity invited us to develop the identity of their latest Young Guns award (YG17), which recognises the vanguard of creative professionals 30 years of age and under. Founded in 1996, the portfolio-based competition has grown to become one of the most coveted awards for young creatives around the globe.

The identity is inspired by the event itself and how it puts the spotlight on young talent. We spent some time studying light and played with its behaviour as it passes through objects. Refractions, reflections and occlusions were the foundations we used in developing the identity.

Intersecting beams of light, colour contrasts and complete darkness make it a playful system, with a wide variety of solutions for every format, from static to animated.

In creating the award we collaborated with Barcelona-based product designer Jordi Canudas, an expert in prototyping and experimenting with materials. We wanted to create the same complex effects of light on the cube, so we developed 30 unique awards, one for each winner. The cube is made from a translucent resin, tinted with three primary colours, and when rotated it reveals new colours as light passes through it.