Singuladerm revolutionized the skincare category 15 years ago with its molecular cosmetics featuring state-of-the-art active ingredients. Its products became an instant success, selling through pharmacies and specialized stores worldwide.

Consumer patterns have dramatically shifted since then. So, how can the brand improve its digital presence and connect with younger audiences?

We introduced a much more approachable logo, a modern color palette, and simple graphic elements inspired by Singuladerm’s molecules. The refreshed visual language has brought clarity across all brand touchpoints and channels, and has driven up the engagement and excitement with new consumers.