Have a Great Day Films

Jérôme de Gerlache is the French filmmaker behind this production company which makes documentaries and feature films. A man with a taste for professional risk-taking with a very special and distinct way of making short films, advertisements and TV comedies.

 

His work’s own personality needed to be reflected in the identity of a brand which has a very clear message: positivity. The brief was looking towards the future but also placed great value on experience, where things come from and the influences of a lifetime.

 

This, along with a brand name with lots of different letters, led us to base the identity on a typography which captured the essence of the cinema of old and the origins of movie storytelling. The logo plays with the arrangement of the words which echoes the classic cinema marquees. Following on with this idea, the typography was designed on a baseline which is higher than normal and it is below a shorter upper line. The letters are cut as if they were behind a horizontal rail again mimicking cinema marquees.

This nod to the movie theatres of the last century is also continued with the colour palate. The yellow in the typography brings to mind backlit lights. The logo can be put together in many different ways and it is easily converted into a moving logo for use on film credits.

 

Photography Roc Canals

Typeface in collaboration with Noe Blanco

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Jérôme de Gerlache is the French filmmaker behind this production company which makes documentaries and feature films. A man with a taste for professional risk-taking with a very special and distinct way of making short films, advertisements and TV comedies.

 

His work’s own personality needed to be reflected in the identity of a brand which has a very clear message: positivity. The brief was looking towards the future but also placed great value on experience, where things come from and the influences of a lifetime.

 

This, along with a brand name with lots of different letters, led us to base the identity on a typography which captured the essence of the cinema of old and the origins of movie storytelling. The logo plays with the arrangement of the words which echoes the classic cinema marquees. Following on with this idea, the typography was designed on a baseline which is higher than normal and it is below a shorter upper line. The letters are cut as if they were behind a horizontal rail again mimicking cinema marquees.

This nod to the movie theatres of the last century is also continued with the colour palate. The yellow in the typography brings to mind backlit lights. The logo can be put together in many different ways and it is easily converted into a moving logo for use on film credits.

 

Photography Roc Canals

Typeface in collaboration with Noe Blanco

info
info