Arrels SS17

Founded in 2015, the footwear brand, Arrels Barcelona, is defined as an attitude in the shape of shoes. After creating their visual identity and art directing their first collection campaign we were also commissioned to do the photography art direction for their second collection for Spring/Summer 2017.

 

For this campaign we wanted to bring to light their bold attitude towards life. Arrels is a brand which likes to play and experiment with shoes; they co-create their collections with illustrators and designers who freely express themselves.

We came up with photography compositions where models posed in unusual positions to reflect Arrels eccentric attitude. Saturated vibrant colours and strongly textured backgrounds, synthetic textiles and doll skin all emphasized their rule-breaking, fun attitude.

 

Photography Roc Canals.

Stylist Ona Rovira.

 

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Founded in 2015, the footwear brand, Arrels Barcelona, is defined as an attitude in the shape of shoes. After creating their visual identity and art directing their first collection campaign we were also commissioned to do the photography art direction for their second collection for Spring/Summer 2017.

 

For this campaign we wanted to bring to light their bold attitude towards life. Arrels is a brand which likes to play and experiment with shoes; they co-create their collections with illustrators and designers who freely express themselves.

We came up with photography compositions where models posed in unusual positions to reflect Arrels eccentric attitude. Saturated vibrant colours and strongly textured backgrounds, synthetic textiles and doll skin all emphasized their rule-breaking, fun attitude.

 

Photography Roc Canals.

Stylist Ona Rovira.

 

info
info