Arrels Photography Art Direction

Founded in 2015, shoes brand Arrels Barcelona is defined as an attitude in the shape of shoes: “Arrels is starting the day off on the right foot, putting the shoes of optimism on, and walking through life with a spring in one’s step.” That’s why their slogan is Upbeat Shoes. At the same time, Arrels shoes have their own soundtrack because they understand that fashion and music are two conductors of emotions and they love to mix them up.

 

When we were commissioned to do the art direction of the photography for their first collection SS2016, we thought each shot should convey this idea of rhythm, movement and freshness that exists behind the brand. So we came up with photographs that capture specific moments from different actions, just in the instant they are happening.

Keeping with the idea of the pattern on the Arrels boxes –also designed by Hey– we made the coloured paper prominent in the photography by using them as the background and floor of the shots.

 

Photography Roc Canals.

Stylist Ona Rovira.

 

 

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Founded in 2015, shoes brand Arrels Barcelona is defined as an attitude in the shape of shoes: “Arrels is starting the day off on the right foot, putting the shoes of optimism on, and walking through life with a spring in one’s step.” That’s why their slogan is Upbeat Shoes. At the same time, Arrels shoes have their own soundtrack because they understand that fashion and music are two conductors of emotions and they love to mix them up.

 

When we were commissioned to do the art direction of the photography for their first collection SS2016, we thought each shot should convey this idea of rhythm, movement and freshness that exists behind the brand. So we came up with photographs that capture specific moments from different actions, just in the instant they are happening.

Keeping with the idea of the pattern on the Arrels boxes –also designed by Hey– we made the coloured paper prominent in the photography by using them as the background and floor of the shots.

 

Photography Roc Canals.

Stylist Ona Rovira.

 

 

info
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